BDLM presents Quai des marques from AfricaincorpMN on Vimeo.

Le QUAI DES MARQUES located in Abidjan, is a retailer dedicated to new and established African fashion designers.
They carry the likes of Fouka Riddim,Francoise Kandoh,Patheo,Ciss St Moise,Allen Fagnidi,Alain Niava,Nahode Okai and many more

Nice

The guys at Fouka Riddim bring to the market, flavored espadrilles,that are good to wear for a walk in the park or the neighboorhood,on the beach or just to chill at home in style.

Official website

Nader: My name is nader, I am 17 years old , originally from the Ivory Coast I presently reside in Bordeaux a city in southwestern France. I am high schooler trying to figure out my dreams and ambitions.

Q: Where does the idea of starting a clothing brand come to a young man ?
Fouka Riddim: I would say that I have been thinking carefully about this venture for the past two years ( 15 years of age then) and finally a friend of mine by the name of camil joined me and we started to work on some design.

Q: What is the origin of the name Fouka Riddim ?

F.R: Oh ,it is very simple, being a huge fan of the Ivorian music genre COUPE DECALE , I used one of the catchword used in the songs for that matter the word ” Fouka Fouka”. I also figured that it is word that is probably known by many Africans the continent over. The word Riddim is just a slang version of rhythm which is the harmonious sequence of colors.

Q: How much of an influence did the COUPE DECALE movement has on you as a designer ?

F.R: Up until now the COUPE DECALE ,which has an allure and attitude quite different from let’s say the Street wear style, deeply influence our designs. For instance our first design was a printed Shirt with the map of the African continent made up of all the catchwords and lexicon the COUPE DECALE has to offer.
I must say that we try to maintain a fresh outlook on fashion , so we are open to different sources as long as they fit our vision.

Q: Do you feel that a street wear line would meet the needs of the COUPE DECALE public more inclined to wear Haute Couture brands such as Gucci[Euronext:PP],Fendi[],Chanel[Info],Burberry[Lse:BRBY],Comme Des garçons[Info] or Bespoke ?
F.R: I feel like we are at the beginning of a great journey, as all journeys we need to start somewhere, With a simple and affordable line we want to give our customer base the opportunity to have a quality product at a low cost for them. We would like to cover a larger range of designs and price from the lower hand market to the high hand market in the future.

Q: It sounds good to me ,any last word ?
F.R : It is only the beginning of a adventure I hope promising for all the people involved, Our slogan says ” AFRICAN DEJANTE” meaning Free-spirited African , we will see how far we can take our concept.For more info please consult:
Http://foukariddim.com
http://k1000creation.com

FoukaRiddim’s flickr